10/27/2021
In doing so, we focus more than ever on our three brand roles.
As a brand that has been connecting people for over 40 years, Trademart has plenty of experience.
However, the retail landscape is constantly evolving. Therefore, we must never get bogged down in old habits. So, we decided to change several elements.
The most striking element of a corporate identity is the name and logo. We come straight to the point: Trade Mart Brussels will become Trademart.
Just one word. Short, powerful and complete because it encompasses everything we do. And while we remain proud of our Brussels roots, we are ready to conquer Europe.
The baseline ‘Moving retail forward’ contains three crucial elements.
As the retail landscape moves, so do the sectors. It seemed to us that the time has come to simplify several sectors and make it clear(er) what they comprise. You can discover them on our redesigned website. From fashion to kids, from decoration to sports: we are at home in all markets. And therefore, unique in Europe.
At Trademarts premises, too, we are fully committed to innovation. That is why we are making our building more efficient. The B-floor and the rotundas have already completely been taken care of. The reception area has been fully refurbished, and the car park under the tunnel has been rebuilt. We will therefore continue to invest in the physical space that is indispensable for the strength of a European omni-channel player.
We also launched a new concept: home & living &go. This stands for 7,500 m² cash & carry with decoration, home and interior products. The principle? Be inspired by the latest trends, buy the products by the piece or in bulk and sell them on the same day in your own business. In this way, we facilitate flexibility for retailers who don’t want to purchase only based on a collection, but also want to choose from the latest trends in home & living.
Being present online is more important than ever. That's why we redesigned our website. Fully in line with our new house style and extra user-friendly: it’s easy to navigate through the complete range.
A prominent feature of the evolution is our digital marketplace. Trademart digital will be the online venue where exhibitors and brands present their collections to retailers. Trademart therefore will offer not only a physical but also an online meeting place for exhibitors, brands and retailers in Europe. A unique combination with the best of both worlds.
Trademart becomes an omni-channel player that will also bring demand and supply together digitally!
Of course, we want to make this new momentum adequately known.
Therefore, we not only focus on physical events and activations of all sectors, but on strong online marketing support. We do this through our own social media and in cooperation with various partners, each with their own field of expertise.
Finally, as a sneak peek, we would also like to mention several projects that are in the pipeline.
May we invite you to join us in working on the future and shaping tomorrow’s retail landscape?
Trademart - Moving retail forward - Together
Guy Stevens
CEO Trademart
