Who we are

Trademart exists 45 year this year. We are a facilitator in the B2B retail market, especially within Fashion and Home & Living. It is our mission to be a connecting factor between buyers or retailers on the one hand and brands and distributors on the other. In the past, this was mainly as a physical meeting and knowledge center at the foot of the Atomium, but now we are also radically committed to the digitization of Trademart. The retail landscape is changing fast and we as Trademart want to play a pioneering role.

With Trademart Digital we want to build an experience which effects the entire B2B purchasing process in the retail sector. On the one hand, we will communicate about the latest trends in the market, new product arrivals, relevant information regarding brands, product highlights etc. to help buyers in their search for products for their shop or project. On the other hand, we will focus on a state-of-the-art omnichannel shopping experience, in which the digital enhances the physical aspect and this to offer customers the convenience they are looking for.

What we make you responsible for

As a Digital Marketeer you are part of the Marketing team. You are an expert in setting the strategic and tactic frames for all online touchpoints and online marketing campaigns together with the marketing manager and in line with the marketing strategy. You are responsible for translating the marketing strategy into a digital marketing plan and you manage Trademart's online marketing channels in a structured way.

What you will do during the day

You have a good understanding of your audience; you create and finetune customer journeys/personas
You prepare the digital marketing plan and related calendar and ensure its implementation
You manage the online marketing budget and use it efficiently to achieve your targets
You manage the online marketing channels and ensure the look and feel fits the branding of our organization
You have close contact with the creative agency(ies) that assists you with online marketing campaigns and content
You analyze results and optimize future (online) campaigns

You'll work closely with your marketing colleagues f.e. our content marketeer & other departments such as Sales.

Who you are

An enthusiastic and creative colleague, passionate about the online and digital world. Do you have a strategical and analytical mindset? Can you create strong online marketing campaigns, does A/B testing ring a bell and do you know better than anyone how to target an audience on Facebook? Apply quickly! :-)

At least Bachelor working and thinking level and at least 3-5 years’ experience in a similar position
Experience in multiple digital marketing tactics: Advertising (Google Ads, social ads), data analysis (Google Analytics & Google Tag Manager), SEO, CRO & email marketing
You are Dutch and/or French-speaking and you have good knowledge of the second national language
You are a multitasker, you can set priorities and have a proactive mindset
If you have knowledge of MS Dynamics/Click Dimensions, this is certainly a plus

What we offer

The opportunity to be part of an ambitious team where the values Customer Focus, Creative Expertise and Commitment are central. We are happy to offer you attractive conditions in line with your experience.

Interested?

Does this sound like music to your ears? Send us your resume and some extra information about yourself via the contact details below.

caroline.robbroeckx@trademart.be

Digital Marketeer

Wow! Super!